Product research tool

Research that
holds up.

Turn raw observations into defensible product decisions. piqinsight structures the evidence chain from first finding to roadmap call — so you can justify every choice.

Observation → Insight → Opportunity
1
Observations
Capture the raw facts
25
Individual facts, quotes, and statistics from credible sources. Each one is a single verifiable data point.
“68% of first-time pet owners feel overwhelmed by food brand choices”Survey Q3 2026
“I spent hours googling what to feed my puppy. Every site said something different.”Interview P2
“The vet visit was the most stressful part of getting a new cat.”Interview P5
“81% of millennial pet owners would pay for telehealth vet under $50”Survey Q3 2026
“I downloaded four pet apps and none remembered my pet’s breed needs.”Interview P3
“68% of first-time pet owners feel overwhelmed by food brand choices”Survey Q3 2026
“I spent hours googling what to feed my puppy. Every site said something different.”Interview P2
“The vet visit was the most stressful part of getting a new cat.”Interview P5
“81% of millennial pet owners would pay for telehealth vet under $50”Survey Q3 2026
“I downloaded four pet apps and none remembered my pet’s breed needs.”Interview P3
2
Insights
Find the patterns
7
Group observations that point the same direction. 3+ sources = a pattern no one can dismiss.
“First-time pet owners face an information overload crisis”Pattern · 5 observations
“Pet care apps fail at personalization”Pattern · 4 observations
“Veterinary cost transparency is a trust-breaker”Insight · 3 observations
“Peer community is the most trusted support channel”Finding · 3 observations
“Telehealth and digital communication are expected, not optional”Insight · 4 observations
“First-time pet owners face an information overload crisis”Pattern · 5 observations
“Pet care apps fail at personalization”Pattern · 4 observations
“Veterinary cost transparency is a trust-breaker”Insight · 3 observations
“Peer community is the most trusted support channel”Finding · 3 observations
“Telehealth and digital communication are expected, not optional”Insight · 4 observations
3
Opportunities
Seize what the data shows
2
Concrete actions backed by evidence. No guessing — just data pointing to the same answer.
“Build a personalized new-pet-owner onboarding program”Feature · High Impact · 4 insights
“Launch a vet-integrated pet health platform with telehealth”Opportunity · High Impact · 3 insights
“Build a personalized new-pet-owner onboarding program”Feature · High Impact · 4 insights
“Launch a vet-integrated pet health platform with telehealth”Opportunity · High Impact · 3 insights
Start with observations. The insights and opportunities will follow. 25 observations → 7 insights → 2 opportunities

Everything your research needs to stick.

Built for PMs, researchers, and strategy teams who can't afford to have their findings dismissed.

AI-assisted research

Seed your workspace with structured AI research

Use a built-in prompt to ask any AI to generate a structured dataset from any topic — pre-formatted to import directly into piqinsight, complete with observations, insights, and opportunities.

  • One-click prompt copy, paste into any AI
  • Or connect your own API key to run research in-app
  • Links and evidence chains preserved on import
  • Works as a starting point, not a replacement for field research
Import · research.json
{
  "projectTitle": "Pet Ownership UX Research",
  "observations": [
    {
      "text": "68% feel overwhelmed by food choices…",
      "tags": ["lens:ux", "feeding"]
    }
  ],
  "insights": [{ "obsIdxs": [0, 3, 7] }],
  "opportunities": [{ "insightIdxs": [0, 2] }]
}
✓ 25 observations linked
✓ Evidence chain intact
Explore & synthesize

Turn observations into defensible insights

The Explore tab is where synthesis happens. Stack related observations, name the pattern you see, and promote it to an insight — with evidence links wired automatically.

  • Create stacks by pulling in observations that share a theme
  • A signal ring shows evidence strength as you build
  • Promote stacks to insights when the pattern is clear
  • Then flip to Insights → Opportunities and repeat the process upward
Explore — Observations → Insights
Observations → Insights Insights → Opportunities
OBSERVATION
“68% of first-time owners feel overwhelmed by food choices”
OBSERVATION
“Every site said something different about puppy nutrition”
OBSERVATION
“Vet didn't explain feeding schedule at first visit”
3
Strong signal
Evidence graph

See your whole research as a connected map

The graph view renders every observation, insight, and opportunity as a node — with edges showing exactly how they connect. Opportunities on the left, observations on the right, insights bridging the two.

  • Left-to-right flow layout matching the OIO pipeline
  • Hover any node to highlight its evidence chain
  • Zoom, pan, and click to open any item
  • Spots isolated findings with no connections yet
Graph view — Pet Ownership Research
Onboarding Telehealth Info overload App gap Vet trust Opportunity Insight Observation
Share your research

Give any stakeholder a live link to your findings

Share a read-only URL to your project. Recipients get full access to observations, insights, opportunities, and the evidence graph — no login required, always up to date.

  • One-click share link, no file downloads needed
  • Read-only view with full graph and navigation
  • Always shows the latest version of your research
Shared view — read-only
Pet Ownership Research shared · read-only
Insights Graph
PATTERN
First-time pet owners face an information overload crisis
5 supporting observations
INSIGHT
Pet care apps fail at personalization
4 supporting observations
app.piqinsight.com/share/abc123
Whiteboards

Drag research cards onto a visual canvas

Send any observation, insight, or opportunity to a whiteboard. Arrange, annotate, and think spatially. Add shapes, swimlanes, sticky notes, and text — multiple boards per project.

  • Drag any O-I-O item to a board in one click
  • Pan, zoom, and arrange freely
  • Multiple named boards per workspace
  • Board state persists across sessions
Whiteboard — Pet Research Board
OBSERVATION
“I downloaded four pet apps and none remembered my breed needs.”
INSIGHT
Pet care apps fail at personalization
OPPORTUNITY
Build a personalized new-pet-owner onboarding program

What researchers say.

"We built piqinsight because research deserves more than slide decks that collect dust. Every observation should trace to an insight, every insight to an opportunity — that's the chain of evidence that makes stakeholders listen."

JT
Jeff Torgerson
Founder · PiqInsight
Testimonial coming soon
Testimonial coming soon

Your research deserves
to hold up.

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